Part 2 of There's No Silver Bullet to Generate Traffic For Your Website

Here in part 2 I want to introduce the first of the paid routes to generating traffic. Paying for traffic is good in the fact that it will drive targeted leads to your site very quickly. It is a necessary evil. You can do pretty well with free marketing, but you are going to have to start paying sooner or later if you really want to drive your business. Why not start paying sooner and grow your business more quickly?

The method I'm going to discuss is pay-per-click(PPC) advertising. PPC advertising is a great way to start generating leads and growing your business in a short amount of time for a relatively small amount of money. Did you ever do a Google or yahoo search for something and notice the little ads on the sides of your results page? No? Well go search for something like "home based business" right now and take a look. Those are PPC ads. I assure you, people click them.

Now their ranking on the page is determined by how much you are willing to spend per click. You can start with as little as five dollars for a daily budget paying five cents a click. Now I don't want to mislead you here, you are probably going to want to spend more than five dollars and five cents. This is for two reasons.

The first reason is that when you create a PPC ad, you have to input keywords that "set your ad off." Say you design and sell fish tanks. Some of your keywords might want to be "fish," "aquarium," etc. The problem you run into here is that while you might want o bid only five cents for each one of your keywords, Google might require you bid a minimum ten cents for each keyword because of strong competition. On top of that, someone may be bidding two dollars per click which gives them incredible page rankings over you. But don't let that discourage you! You can start driving targeted leads to your site with a small list of keywords and low bids. Trust me, it works.

The second reason for wanting to increase your spending limit is that, as I said earlier, this is a business. You want this to work. Reaching just a bit farther and spending a little more money might make you uncomfortable. Good, you want to feel uncomfortable! This means you're growing internally, becoming a little more comfortable with yourself and your limits. The only way to become stronger is to exert your will against resistance. By doing this and making it a bit uncomfortable, you're strengthening your resolve to see this through.

I just want to close in saying don't let this stuff intimidate you. It's not just for people who "get" the internet. It's for anyone who's willing to put some time and effort into becoming successful. Your multi-level or network marketing system business can and will become a success. You just a little work everyday will help you achieve your goals in a short amount of time and you can finally stop hopping from idea to idea, hoping just to join and see instant success. Good luck in your endeavors and take care!